Litigation

Clients often discuss with me their commercial or personal disputes and add with a relish “I am going to sue them for all the bad stuff they’ve done, and teach them a lesson.” Sometimes, they add the kicker, “It’s not…

Customer Acquisition Costs Soar

Customer acquisition cost (CAC) is an important business metric used to evaluate the cost of acquiring a new customer.  Facebook digital advertising algorithms have in the past dominated the digital advertising space, and provided a cost-effective way to pinpoint a…